Best Practice Sales Presentations
Several years ago, we were in competition with two other sales training companies for a large and lucrative European training contract with Hewlett Packard (HP) The three competitors were allowed one hour each for a presentation. A “bake off” competition.
The day after the presentation, HP called to award the contract, giving their reason for the favorable choice; “You spent 55 minutes talking about HP and 5 minutes talking about yourselves. Your two competitors spent all of their hour talking about themselves!”
To learn how to design, develop and deliver winning sales presentations.
WHO SHOULD ATTEND:
All those tasked with building and delivering a formal or semi-formal, stand-up presentation.
- Knowing your audience
- Determining objectives
- Planning logistics
- Avoid data dumps
- Time-saving 7 step process
- Confidence-building structure and flow
- Attention-getting openings
- Powerful closing statements
- Master visual, verbal and vocal aspects of communication
- Lead productive Question and Answer sessions (Q&A)
- Manage nervousness
- Respond competently to challenges and sales objections.
- Prework in design phase
- 12 classroom hours in modules
- Video and feedback of practice exercises
- Learning by Doing!
NOTE: This is not a PowerPoint software class however you will receive instruction on how to use visual aids including slides, handouts, props etc. to best advantage.
By strict definition a slideshow is not a presentation. Slide decks are visual aids which can support your presentation, not BE the presentation unless it is for archiving purposes or remote viewing.