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Best Practice Sales Presentations

Several years ago, we were in competition with two other sales training companies for a large and lucrative European training contract with Hewlett Packard (HP) The three competitors were allowed one hour each for a presentation. A “bake off” competition.

The day after the presentation, HP called to award the contract, giving their reason for the favorable choice; “You spent 55 minutes talking about HP and 5 minutes talking about yourselves. Your two competitors spent all of their hour talking about themselves!”

 
 

 
 

OBJECTIVE:

To learn how to design, develop and deliver winning sales presentations.

WHO SHOULD ATTEND:

All those tasked with building and delivering a formal or semi-formal, stand-up presentation.

TOPICS:

Customer-Focused Design

  • Knowing your audience
  • Determining objectives
  • Planning logistics
  • Avoid data dumps

Streamlined Development

  • Time-saving 7 step process
  • Confidence-building structure and flow
  • Attention-getting openings
  • Powerful closing statements

Compelling Delivery

  • Master visual, verbal and vocal aspects of communication
  • Lead productive Question and Answer sessions (Q&A)
  • Manage nervousness
  • Respond competently to challenges and sales objections.

THE TRAINING:

  • Prework in design phase
  • 12 classroom hours in modules
  • Video and feedback of practice exercises
  • Learning by Doing!

NOTE: This is not a PowerPoint software class however you will receive instruction on how to use visual aids including slides, handouts, props etc. to best advantage. 

By strict definition a slideshow is not a presentation.  Slide decks are visual aids which can support your presentation, not BE the presentation unless it is for archiving purposes or remote viewing.